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Keeping South African commuters connected with free mobile data

Keeping South African commuters connected with free mobile data

Keeping South African commuters connected with free mobile data

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Emerging Market

The average South African has limited Wi-Fi access and mobile data rates are costly, especially for low-income groups.

I helped design a progressive web app (PWA) and marketing content management system (CMS) for Hop Wifi, awarding South African public transport commuters with free mobile data for brand engagement.
The average South African has limited Wi-Fi access and mobile data rates are costly, especially for low-income groups.

I helped design a progressive web app (PWA) and marketing content management system (CMS) for Hop Wifi, awarding South African public transport commuters with free mobile data for brand engagement.
The average South African has limited Wi-Fi access and mobile data rates are costly, especially for low-income groups.

I helped design a progressive web app (PWA) and marketing content management system (CMS) for Hop Wifi, awarding South African public transport commuters with free mobile data for brand engagement.

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Read Case Study

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TIMELINE

Feb 2022 - May 2024

TEAM

3 Founders

1 PM

3 -7 Engineers

2 TAEs

1 UXR Specialist

SOME THINGS I DID

  • I conducted regular user interviews and usability tests to inform an iterative, human-centred design approach, starting with an MVP focus.

  • As the sole designer, I pitched and led a mayor redesign of the ad feed that saw a 33% increase in ad acquisitions and 25% increase in engagement 📈.

  • I got to be part of two mayor Proof of Concept initiatives, and saw the user-base grow for 0 to over 25 000 monthly users.

  • As the sole designer, I led an initiative to build an internal data dashboard to better understand our user behaviour metrics and monitor technical performance.

  • I worked across the consumer web app, marketing
    management and hardware management systems to ensure a cohesive product system.

  • I worked across the development lifecycle from ideation to execution and iteration on a product that ultimately found product-market-fit, and is scaling successfully.

Content Management

Content Management

I developed an AAA platform for a WISP to establish and manage networks for hospitality businesses like hotels and student lodgings.

Hop’s CMS allows brands to easily upload media, create and edit ads and surveys, monitor content performance, prioritise budget allocation, and manage vouchering campaigns.

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